What is La Centrale?
It provides real-time access to advertising results in a decision-maker-friendly environment. Ready-to-use reports are available from day one and can be customized to fit specific organizational needs. Visualizations, validated by business intelligence experts, go beyond standard marketing metrics to address real business challenges.
La Centrale Address for Your Organization?
The tool instantly summarizes connected accounts, eliminating manual calculations of investments, conversions, or revenues, providing clear monthly insights.
Second, safeguarding your data.
The tool collects, processes, and stores platform data for future export, ensuring secure, long-term access for analyses. No private data is stored. Rest assured, no private data is stored.
Finally, focusing on the economic value generated.
The tool helps organizations measure economic value beyond direct transactions, covering distribution channels, quotes, subscriptions, and more.
- Integrated dimensions and metrics across platforms.
- Regular data backups for protection.
- Unified campaign access with extensive filters (property, channel, medium, campaign, device, country, region, language, etc.).
- Interactive platform for seamless collaboration.
- Advanced insights with GA4 web analytics.
- Real-time access to economic results.
- Standardized, ready-to-use reports.
- Monthly snapshots for management:
- Diagnostic of overall performance.
- Visualization, export, and sharing options.
- Comprehensive synthesis of 9 platforms with unmatched value on the market.
La Centrale, for Businesses
- Unlimited users with 24/7 access.
- Connections to all La Centrale platforms.
- Import of the last 24 months during initial setup.
- Access to advertising performance reports.
- Access to GA4 web analysis reports.
- Daily data backups.
- Protected history of platform changes.
- Access to your historical data upon request.
- Customization options available.
La Centrale, for Agencies
- Access to your global dashboard.
- Access to comparative data.
- Access to the global explorer.
- Monitoring capabilities.
- Option to use your own URL.
- Option to display your own logo.
- On-demand support.
- Customization options available.
- And of course, all the features included in the business version!
3 Reports
Currently Available to Meet Your Business Needs
Connected Platforms: Integrates data from nine platforms, including Google Ads (Google and YouTube), Google Analytics, Meta (Facebook, Instagram, WhatsApp, and Threads), Pinterest, LinkedIn, TikTok, and Microsoft Advertising.
Performance Analysis: Provides a detailed evaluation of advertising performance, linking results to campaign objectives for easier interpretation and insights.
Objective-Based Summary: Delivers a global profitability overview followed by objective-specific analysis (awareness, consideration, conversion), with key metrics and campaign categorization based on precise tagging rules.
Trend Analysis: Includes a 12-month trend comparison, enabling interactive metric comparisons across channels, campaigns, and regions.
GA4 Connection: The report connects to GA4 for in-depth analysis, offering a familiar experience similar to Universal Analytics.
Data Analysis and Comparison: Analyzes visitor data, devices, and conversion volumes, distinguishing advertising results from organic traffic and aligning with your marketing strategy.
Geographic results are interactive, showing conversion contributions by country, region, or city, helping you adjust targeting or investments.
Each landing page’s contribution view guides optimization and allows for performance comparisons.
Since not all La Centrale users need admin or Search Console access, it simplifies sharing results with the right people.
Web, image, and video data, along with country, landing pages, and queries, are integrated, allowing you to clearly distinguish the contribution of these content types and dimensions.
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