Our Agency

Unlock the
Power of Code

Marketing is our expertise, but our approach is our secret code. We partner with you at every phase of your evolution to unlock your potential. Together, let’s bring your vision to life and create a meaningful impact. Welcome to a transformative journey with Code!

Our History

Partner to Evolve.
Strategize for Excellence.

Code Marketing was founded by Philippe Bussières in 2017 with the goal of providing clients with accessible and integrated digital marketing services that drive performance. Motivated by a commitment to continuous improvement, Philippe sought to build an agency where client interests harmonized with those of the employees, convinced that this equilibrium would serve as a genuine catalyst for growth.

A fortuitous encounter with a namesake, Philippe Bussière, the founder of Phare36, a company specialized in marketing automation, led to a merger in 2023. We can now say we have our own dynamic duo!

This partnership, which has been materialized through the launch of our new brand identity, has allowed us to expand our service offerings while providing our clients with an extensive specialized expertise. In a dynamic industry like ours, where innovation is vital, this synergy positions us as a preferred evolutionary partner for clients seeking results!

Our Expertise

Offering Valuable Advice.

Code unites a team of over 20 passionate experts specializing in digital marketing, marketing automation, and 360 media. We’ve chosen to focus our advisory role in performance marketing because that’s where we truly excel! To ensure we meet all your needs, we’ve built a robust network of collaborators with expertise that complements our own. With our extensive knowledge, we support our dedicated clients daily, enhancing their visibility on the most effective channels. Whether it’s contributing to your recruitment projects, expanding into new markets, running influencer campaigns, or boosting your sales, we are your committed partner in achieving all your ambitions!

Our Purpose

Cultivating and Sharing Ambition.

Our approach is rooted in authentic connections with our clients, colleagues, and partners. We firmly believe that the key to our success (and theirs!) lies in our genuine interest in their aspirations and motivations. At Code, we rethink marketing by implementing resilient and multidimensional strategies. But we want to go even further! Beyond results, it’s by developing and sharing our knowledge that we contribute to the growth of individuals and organizations. Together, let’s amplify your impact.

Code, In Units of Measure

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active
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of team training and brainstorming per year
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Philippe Bussières
leading the company.

Our Team

Philippe Bussières
President and Founder - Digital Performance Strategist
M.Sc. - 11 years of experience
Strategy, entrepreneurship, and marketing
Leadership, empathetic, and analytical
I hesitated for quite some time between studying engineering, social work, or administration. I'll let you guess which one I chose!

Philippe Bussières

President and Founder - Digital Performance Strategist
Philippe Bussière
Vice-President and Strategist - Partner
Over 25 years of experience
Marketing strategy, CRM, emailing, and marketing automation
Educator, humble, and passionate
Enrolled in public communications at university, I was expecting to pursue theater. Today, my work has little resemblance to what I studied... if at all!

Philippe Bussière

Vice-President and Strategist - Partner
Laurianne Lachapelle
Director of Finance, Talent and Culture - Partner
CPA Candidate, D.E.S.S. - 8 years of experience
Accounting, organizational management, and corporate finance
Analytical, rigorous, and joyful
Everything's going to be fine as long as there's beer!

Laurianne Lachapelle

Director of Finance, Talent and Culture - Partner
Elizabeth Brisebois-Lacoste
General Manager and Strategist
M.Sc. - 12 years of experience
Marketing and branding strategy, and advisory
Empathetic, caring, and transparent
I love board games; the more complex they are, the more I like them!

Elizabeth Brisebois-Lacoste

General Manager and Strategist
Marc-Olivier Raîche
Digital Performance Team Leader
B.B.A., D.E.S.S. - 6 years of experience
Ad management, measurement tools, and advisory
Judicious, calm, and a good audience
Good calves one day, good calves forever.

Marc-Olivier Raîche

Digital Performance Team Leader
Audrey-Anne Couturier
Director of Client Relations and Team Leader
M.Sc. - 5 years of experience
360 marketing and media strategy, project management, and performance analysis
Creative, analytical, and a great listener
The driver's side door of my car has been locked since 2017.

Audrey-Anne Couturier

Director of Client Relations and Team Leader
Simon Ste-Marie
Director of Client Relations and Strategist
M.Sc. - 15 years of experience
Customer service, strategic recommendations, and intrapreneurship
Thoughtful, caring, and outgoing
I'm my kids’ oversized toy...

Simon Ste-Marie

Director of Client Relations and Strategist
Thomas Lacroix
Digital Performance Advisor
M.Sc. - 4 years of experience
SEM, SMM, SEO, and advisory
Sporty, versatile, and a team player
Good at all sports, excellent at none.

Thomas Lacroix

Digital Performance Advisor
Myriane Messier
Senior Digital Project Manager
B.B.A. - 3 years of experience
Project management, marketing communications, and social media
Conscientious, sensitive, and organized
I am the girl version of Gomer Goof!

Myriane Messier

Senior Digital Project Manager
Ann-Julie Pageau
Marketing Coordinator
M.A. - 5 years of experience
Copywriting, content analysis, and social media
Open-minded, sensitive, and efficient
By now I've come to terms with the fact that I'll never be able to read all the books I own.

Ann-Julie Pageau

Marketing Coordinator
Matthew Bélair
Technology and Business Intelligence Advisor
M.Sc. - 4 years of experience
BI and Full-Stack development
A go-getter, meticulous, and pragmatic
More active on Soundcloud than on Instagram.

Matthew Bélair

Technology and Business Intelligence Advisor
Julie De Marbre
Senior Digital Project Manager
17 years of experience
Project management, marketing, and customer service
Organized, reliable, and a good listener
I'm a Tim Burton fan.

Julie De Marbre

Senior Digital Project Manager
Laurence Cardin
Digital Performance Advisor
M.Sc. - 5 years of experience
Ad strategy, SEO, and advisory
Passionate and strategic
I watched all 16 seasons of Grey's Anatomy… twice.

Laurence Cardin

Digital Performance Advisor
Geneviève Gingras
Senior Digital Performance Manager
M.Sc. - 3 years of experience
Ad management, customer service, and measurement tools
Meticulous, proactive, and caring
A river stole my BBQ!

Geneviève Gingras

Senior Digital Performance Manager
Marie Michel
Senior Project Manager and Media Planner
B.B.A. - 4 years of experience
Project management, 360 media, and programmatic
Energetic, cheerful, and methodical
I'm one of the few people who order fish filet at McDonald's!

Marie Michel

Senior Project Manager and Media Planner
Dimitri Lemieux
SEO Specialist
B.Com. - 3 years of experience
Technical SEO, keyword searching, and local SEO.
Meticulous, a great vulgarizer, and humorous.
You'll find me in the mosh pit!

Dimitri Lemieux

SEO Specialist
Julie Désourdy
Senior Digital Performance Advisor
M.Sc. - 12 years of experience
Automation, analysis, and ad management
Analytical, pragmatic, and ingenious
I love puzzles. I sometimes keep looking for a solution while dreaming!

Julie Désourdy

Senior Digital Performance Advisor
Jérôme Mongeau
SEO Advisor
B. Sc.- 12 years of experience
Technical SEO, strategy
Patient, outstanding vulgarizer, and enthusiastic adventurer
I've fallen quite a few times on my head

Jérôme Mongeau

SEO Advisor
Marie-Line Gendron
Director of Client Relations and Digital Strategist
M.Sc. - 15 years of experience
Macro analysis, strategies, and cybermetrics
Rigorous, curious, and sarcastic
I spent a year traveling around the world!

Marie-Line Gendron

Director of Client Relations and Digital Strategist
Abida Haddouche
CRM and Marketing Automation Specialist
M.Sc. - 4 years of experience
CRM, digital automation, and data analysis
Analytical, pragmatic, and a team player
I hate paperwork and love coffee!

Abida Haddouche

CRM and Marketing Automation Specialist
We Have Our Own
Theory of Evolution

Here at Code, we partner to evolve and strategize for excellence. Your ambitions are our starting point for a 2.0 marketing strategy that amplifies your impact on the world!